Magazine Proposal

The name I have chosen to give my magazine is, ''Paper Aeroplane''.  Originally I wanted to go with the name Notion as I think that word itself has so much depth and meaning, however I realised that it is already a magazine. Therefore I have chosen to go with Paper Aeroplane. Mainly because, the idea of a paper aeroplane is so child-like and innocent, but also it is creative and fun. Which is the kind of vibe I want my magazine to have. But also, in terms of slang it also means a joint, or a blunt. Which is the total opposite to the innocent and child-like belief. The name I have chosen to go with is about perspective. It is, rebellious and could bring a sense of excitement to some but on the other hand it could symbolise imagination and innovation. Therefore I think Paper Aeroplane is a name fit for the Indie Rock/Pop music magazine I plan on designing.

The target audience I would prefer to go with is from ages 20 onwards. Even though there is not a age restriction on my magazine, it is likely people from within the age 20+ will be likely to have extra cash to spend on a magazine. According to the social grading system, I would like to aim my magazine at the groups A, B and C1. As these social groups would be known to have a stable enough lifestyle to spend extra cash on a music magazine of their favourite music genre. The gender I would like my make my magazine the target is, both male and female. I want to create a magazine that a male or female could relate to, where the content both enjoy reading. As for psychographics, I would focus on the explorer and mainstreamer. Mainly as, the explorer likes to explore new things, and as my magazine would be new an explorer would help it become more known. Leading for me to make social media websites, as this is a great way to advertise the music magazine, leading the mainstreamer to become aware of my magazine.  For a mainstreamer they follow trends that are big on social media websites also, my magazine must contain issues on popular artists and bands, which are really big and known at the moment. Mainstream people tend to follow the trend that everyone does, therefore it my magazine contains articles or interviews based on a artist or band who is exceptionally successful, they are likely to buy it. Another reason why I have chosen to go with an age group of 20 and over is because, the style of language I will be using in my magazines will be informal and can have swear words in it, therefore I think i that 20+ is the most appropriate age for my magazine. 

- Ayat