Magazine News Stand Task

This task consists of looking at the way magazines (music magazines specifically) are displayed in stores. This is to understand how distribution works.

This news stand was rather messy, however I still picked up the fact that the Mast-Heads are given priority over the other text on the front cover, the main explanation for this is so consumers can see the title of the magazine clearly so they can either pick the one they are looking for easily or just to show the different titles of the magazines. Another noticeable aspect about the Mast-Heads is how they are all very unique to their magazine, none of them look similar and all are bold and eye-catching. This tells me that having a strong and bold Mast-Head itself is a very important thing. One more point is how, on some magazines the Mast-Heads are overlapped by the cover star. This could be for many reasons, for example, the magazine wants the cover star to be the main focus, or if the celebrity on the cover star is really big they want consumers to be attracted by this, or the more simple explanation could be that the image of the cover star just looked better this way. I also noticed how the more well-known magazines were put to the front, this could be because these are the best sellers and the other ones are kind of shoved to the big but you can still clearly see them.  On this certain stand, I noticed that the magazines, regardless of the mess, were sectioned into their specific genre, for example, Celeb Gossip and Real Life, or Mens Interview etc. You can straight away see that some magazines are covered in plastic wrapping and some aren't. This is done usually when the magazine has freebies to over, so just for security these were covered.

This magazine stand didn't really have many music magazines however for the purpose of how they are advertised, it worked. 

- Ayat